To run a growing business is to be on a journey. And no matter how advanced technology gets, human advice from someone who understands and cares about your challenges has no substitute. In this global campaign, we showed how Dell Technologies Advisors are here to help businesses every step of the way, so they can stop at nothing.
TV spot directed by Patrick Daughters at Anonymous Content.
Following the story of the little car, we extended the journey metaphor to more businesses, illustrating how Dell Techonologies Advisors will do for you what you do for your business.
Alongside the campaign, we refreshed the entire Dell Technologies brand guidelines, systematizing typography, photography and layout across every channel and region.