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Tal Shub








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The First Driver





Mercedes-Benz

Social A-Z



For more than a year, I ran all digital and social creative for Mercedes-Benz USA, managing a team spread across three offices (New York, Austin and Buenos-Aires). We created full product launch campaigns, covered live events and collaborated with dozens of photographers and content creators. The same year Mercedes-Benz went from being ranked #91 amongst millennials to being ranked #44, surpassing Tesla, BMW and other car brands.