Tal Shub








The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver
The First Driver





Mercedes-Benz

Social A-Z



For more than a year, I ran all digital and social creative for Mercedes-Benz USA, managing a team spread across three offices (New York, Austin and Buenos-Aires). We created full product launch campaigns, covered live events and collaborated with dozens of photographers and content creators. The same year Mercedes-Benz went from being ranked #91 amongst millennials to being ranked #44, surpassing Tesla, BMW and other car brands.