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Tal Shub






The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver
The First Driver






The-Artery



I had the amazing privilege to be a part of the original team at The-Artery. Beyond the day-to-day work that included some incredible music videos, commercials, experiential projects and films, I collaborated with Vico Sharabani—the founder and mastermind of the company—to create the visual identity. Over the course of three years, I designed everything from the website to the tape slates.