Tal Shub








The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver The First Driver
The First Driver






Mercedes-Benz

The First Driver


In a year where brands were searching for new heroic female stories to share, Mercedes-Benz merely had to look into its past. To celebrate the 130th anniversary of the first car on the road and the first woman behind the wheel, we created the first-ever cinematic film to premiere on Instagram TV.