Tal Shub






Ford

You Mode




Ford was looking for a way to establish how owning a Ford, is more than just owning a vehicle. This required not only a new communication strategy, but a significant reorg of the company’s service operations and backend. We launched a centralized experience through a cohesive yet highly personalized platform called You Mode. Following the success of a pilot in key markets, the company has continued scaling this strategy through Ford Owner Benefits.