Tal Shub https://tal.nyc Tal Shub Wed, 15 Apr 2026 11:26:08 +0000 https://tal.nyc en Highlights https://tal.nyc/Highlights Wed, 06 Jan 2021 23:41:26 +0000 Tal Shub https://tal.nyc/Highlights Bla Bla Bla https://tal.nyc/Bla-Bla-Bla Mon, 27 Jun 2022 15:44:19 +0000 Tal Shub https://tal.nyc/Bla-Bla-Bla <img width="1250" height="1800" width_o="1250" height_o="1800" data-src="https://freight.cargo.site/t/original/i/cf4d41e3c78262bece76f41fe23b49fc779e94f7c0ef736dfadbb7b481085c62/Tal_Shub_2016_Crop.jpg" data-mid="146486974" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/cf4d41e3c78262bece76f41fe23b49fc779e94f7c0ef736dfadbb7b481085c62/Tal_Shub_2016_Crop.jpg" /> Hi. I’m Tal.And my last name is pronounced “Shoov”. I build brands, products, campaigns, teams and trust. Most people and organizations call me a Creative Director, but I try to avoid sticking a title under my name. I love coming up with ideas and obsess over the details of bringing them to life. I’ve known what I want to do when I grow up since the age of 4, and I still have no idea where that will take me. Currently, I’m a Global Executive Creative Director at Cheil Worldwide in South Korea. Before that, I’ve led teams on projects for brands like Nike, Rolex, Target, Cartier, Disney, Mercedes-Benz, Samsung, Amazon, J&amp;J, Dell and Ford; for agencies/studios including R/GA, VML, The Artery, W+K and JWT; and with talent such as Beyoncé, Wes Anderson, Coldplay and Rihanna. I’ve taught classes in the Advertising and Graphic Design Department at the School of Visual Arts. Email&nbsp; The Next Big Thing Is You — Samsung https://tal.nyc/The-Next-Big-Thing-Is-You-Samsung Wed, 15 Apr 2026 11:26:08 +0000 Tal Shub https://tal.nyc/The-Next-Big-Thing-Is-You-Samsung Samsung The Next Big Thing Is You As the leading brand in mobile AI globally, we chose to highlight the very thing that even the most advanced technology will never replace. Two friends discover limitless possibilities thanks to the power of their imagination. Directed by Academy Award-winner Tom Hooper, this heartwarming story takes Galaxy’s openness philosophy to new, magical realms. I Will Always Be Me — Dell Technologies, Intel, Rolls-Royce, MND Association https://tal.nyc/I-Will-Always-Be-Me-Dell-Technologies-Intel-Rolls-Royce-MND Fri, 18 Feb 2022 21:05:31 +0000 Tal Shub https://tal.nyc/I-Will-Always-Be-Me-Dell-Technologies-Intel-Rolls-Royce-MND Dell Technologies &amp; Intel In partnership with the MND Assocation and Rolls-Royce I Will Always Be Me “I Will Always Be Me” is The Book That Banks Your Voice. The story gives people with MND the words to express what they’re going through—and at the same time, creates a digital replica of their voice.Live site&nbsp;→ <img width="5802" height="3900" width_o="5802" height_o="3900" data-src="https://freight.cargo.site/t/original/i/0884751cf037dffdbc1b794974a294ad560ea2b484257f0a3da335e975ca89c5/IWABM_Book_Laptop.jpg" data-mid="147726596" border="0" src="https://freight.cargo.site/w/1000/i/0884751cf037dffdbc1b794974a294ad560ea2b484257f0a3da335e975ca89c5/IWABM_Book_Laptop.jpg" /> Motor neurone disease (MND)—widely referred to as ALS—is a brutal, terminal illness. People living with MND lose all of their physical abilities and when they can no longer speak, they often rely on a computer to communicate with the world. We created a new way for them to capture their voice before it’s lost so they can continue sounding like themselves, even when they lose the ability to speak. Written by New York Times bestselling author Jill Twiss and illustrated by award winning artist Nicholas Stevenson, the book contains all the sounds and syllables required to create a unique digital voice. So by the time you’ve finished reading it out loud, you’re able to communicate in your own voice through an assistive speech device. Films and photography by Ben and Simon at Borderland Studios. The book is live on iwillalwaysbeme.com where people with MND can bank their voice. Others can listen to the story being told through the voices of those who have read it. The website also provides additional information about the importance of voice banking and a behind the scenes look. <img width="646" height="1391" width_o="646" height_o="1391" data-src="https://freight.cargo.site/t/original/i/280d390205d3f38122418787d3eb5401adf8fb3e3f0d5eb19a0be49e55fd9860/IWABM_Mobile_1.jpg" data-mid="147091617" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/646/i/280d390205d3f38122418787d3eb5401adf8fb3e3f0d5eb19a0be49e55fd9860/IWABM_Mobile_1.jpg" /> <img width="646" height="1391" width_o="646" height_o="1391" data-src="https://freight.cargo.site/t/original/i/754a74b734a08c3fd4ebc585d427261921356c6b282b5dc20255ce066b265bf3/IWABM_Mobile_2.jpg" data-mid="147091618" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/646/i/754a74b734a08c3fd4ebc585d427261921356c6b282b5dc20255ce066b265bf3/IWABM_Mobile_2.jpg" /> <img width="646" height="1391" width_o="646" height_o="1391" data-src="https://freight.cargo.site/t/original/i/06599c76f4b81b6b0c2ac9959bb020f4e304ecdfbd073e53375508ff246c1f1a/IWABM_Mobile_3.jpg" data-mid="147091619" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/646/i/06599c76f4b81b6b0c2ac9959bb020f4e304ecdfbd073e53375508ff246c1f1a/IWABM_Mobile_3.jpg" /> <img width="646" height="1391" width_o="646" height_o="1391" data-src="https://freight.cargo.site/t/original/i/1529ec1d913409a2ce4b6ac2026d20dacd44ce49ecdea080f1bf47fa041eab83/IWABM_Mobile_4.jpg" data-mid="147091620" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/646/i/1529ec1d913409a2ce4b6ac2026d20dacd44ce49ecdea080f1bf47fa041eab83/IWABM_Mobile_4.jpg" /> Before reading the book aloud, users complete a simple and warm onboarding flow. The process prepares them mentally and technically so that a high quality digital voice can be created from their recordings.&nbsp; “I Will Always Be Me” was in the making for more than a year. This film captures the story behind the story — a collaboration between many people and organizations. Limited edition hardcover books were used to promote the launch within the MND community and press. <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/e596434e28036d66accc2deb948fe2bf96193d3db79876a4a5d3ba60eeb3b273/MDA_IWABM_Book2061.jpeg" data-mid="141202746" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/e596434e28036d66accc2deb948fe2bf96193d3db79876a4a5d3ba60eeb3b273/MDA_IWABM_Book2061.jpeg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/86c136c15b1e9aa0b8d97bacb4a1201dd2475af0b3326d86de1a21c57fe822e9/MDA_IWABM_Book2060.jpeg" data-mid="141199834" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/86c136c15b1e9aa0b8d97bacb4a1201dd2475af0b3326d86de1a21c57fe822e9/MDA_IWABM_Book2060.jpeg" /><img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/217fb10b43b5a218a62ce2ee69b089e9ecd3d307a0e004bcfe9c981518608f80/MDA_IWABM_Book2059.jpeg" data-mid="141202239" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/217fb10b43b5a218a62ce2ee69b089e9ecd3d307a0e004bcfe9c981518608f80/MDA_IWABM_Book2059.jpeg" /><img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/bb3a4ef6d0244e5e9f0d633450372d916d3be31bd48dfa994ae46cdedd26c5a4/MDA_IWABM_Book2095.jpeg" data-mid="141200093" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/bb3a4ef6d0244e5e9f0d633450372d916d3be31bd48dfa994ae46cdedd26c5a4/MDA_IWABM_Book2095.jpeg" /><img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/41265ed9a0de8e226aeeb7f72bd37aacd234a6e9ac5fb582832b03247c396f05/MDA_IWABM_Book2103.jpg" data-mid="141202020" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/41265ed9a0de8e226aeeb7f72bd37aacd234a6e9ac5fb582832b03247c396f05/MDA_IWABM_Book2103.jpg" /><img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/3d27170cd0ef4c035e0a6636b78e298d912a98774f0e9e8ff4ae8d4ce164e0cb/MDA_IWABM_Book2079.jpeg" data-mid="141199882" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/3d27170cd0ef4c035e0a6636b78e298d912a98774f0e9e8ff4ae8d4ce164e0cb/MDA_IWABM_Book2079.jpeg" /> Additional films focused on individual participants, providing a deeper dive into their lives and why voice banking matters. The First Driver - Mercedes-Benz https://tal.nyc/The-First-Driver-Mercedes-Benz Tue, 05 Jan 2021 18:36:00 +0000 Tal Shub https://tal.nyc/The-First-Driver-Mercedes-Benz Mercedes-Benz The First Driver In a year where brands were searching for new heroic female stories to share, Mercedes-Benz merely had to look into its past. To celebrate the 130th anniversary of the first car on the road and the first woman behind the wheel, we created the first-ever cinematic film to premiere on Instagram TV. Directed by Matt Mayes and Ahsen Nadeem at Normal Content <img width="2676" height="1808" width_o="2676" height_o="1808" data-src="https://freight.cargo.site/t/original/i/d1ffdf9c797081f2c1820149547a49f12faf5a56eeb1c23cfeb5f93792740708/The_First_Driver_OOH.jpg" data-mid="94044942" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/d1ffdf9c797081f2c1820149547a49f12faf5a56eeb1c23cfeb5f93792740708/The_First_Driver_OOH.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/998453712ccbf648f100be253b53f9c65e71107258b9ff675a8423a72c77de49/The_First_DriveR_IG_Story.jpg" data-mid="94044994" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/998453712ccbf648f100be253b53f9c65e71107258b9ff675a8423a72c77de49/The_First_DriveR_IG_Story.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/fad29382b9a2723bf8fdcb1a0ab998681bbcae6fcb1bf9c7152ab51d6a5cf430/The_First_Driver_Indoor_Sign.jpg" data-mid="94045047" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/fad29382b9a2723bf8fdcb1a0ab998681bbcae6fcb1bf9c7152ab51d6a5cf430/The_First_Driver_Indoor_Sign.jpg" /> <img width="2560" height="1486" width_o="2560" height_o="1486" data-src="https://freight.cargo.site/t/original/i/64c34cf71aa829dd6d1122fd41683bbeb9fff71613dfcbe10436d5d18629737f/The_First_Driver_Brochure.jpg" data-mid="94045036" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/64c34cf71aa829dd6d1122fd41683bbeb9fff71613dfcbe10436d5d18629737f/The_First_Driver_Brochure.jpg" /> The Waste Dress — NY Fashion Week https://tal.nyc/The-Waste-Dress-NY-Fashion-Week Thu, 07 Jan 2021 15:21:09 +0000 Tal Shub https://tal.nyc/The-Waste-Dress-NY-Fashion-Week Uno The Waste Dress We revealed the Waste Dress during New York Fashion Week to help you see what can’t be imagined—the number of disposable cups, bottles and cans you throw away every year. All materials, including the “straw hat” which is made from plastic straws, were salvaged from the streets of New York. <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/22b0686a0e1e32b1e443ede2d309ee97e2e017f76261f26563949a2e0ce760d6/ezgif-2-4e52af837dd1.gif" data-mid="94457236" border="0" src="https://freight.cargo.site/w/600/i/22b0686a0e1e32b1e443ede2d309ee97e2e017f76261f26563949a2e0ce760d6/ezgif-2-4e52af837dd1.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2364eaa3a32656215752053dbe6e5245761fc2b7e8007b4e5b6e34f25598490f/Trashy_Dress.jpg" data-mid="94457245" border="0" src="https://freight.cargo.site/w/1000/i/2364eaa3a32656215752053dbe6e5245761fc2b7e8007b4e5b6e34f25598490f/Trashy_Dress.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d7bb4a93ef3068e9e26d5dd9c19a4427174f3154fcbfcac5de004ca144aab407/Trashy.jpg" data-mid="94457246" border="0" src="https://freight.cargo.site/w/1000/i/d7bb4a93ef3068e9e26d5dd9c19a4427174f3154fcbfcac5de004ca144aab407/Trashy.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/f476ce049e0184ae5f9d6a1cb93cf82b7c92585421698a9a0009f3814ab7c14e/ezgif-2-94d513988711-1.gif" data-mid="94457237" border="0" src="https://freight.cargo.site/w/600/i/f476ce049e0184ae5f9d6a1cb93cf82b7c92585421698a9a0009f3814ab7c14e/ezgif-2-94d513988711-1.gif" /> <img width="2500" height="1886" width_o="2500" height_o="1886" data-src="https://freight.cargo.site/t/original/i/8909930ac4254c0d8678caffbfd46cefea00bfb856e5f7be3c23a687e76f645b/Dress_Book_1_Cover_CU.jpg" data-mid="94457152" border="0" src="https://freight.cargo.site/w/1000/i/8909930ac4254c0d8678caffbfd46cefea00bfb856e5f7be3c23a687e76f645b/Dress_Book_1_Cover_CU.jpg" /> <img width="1000" height="1496" width_o="1000" height_o="1496" data-src="https://freight.cargo.site/t/original/i/b128238f3747854dbaf575a68fd80335d6e10855a1b77e9d17956f641fc8b20e/000085860006.jpg" data-mid="94457100" border="0" src="https://freight.cargo.site/w/1000/i/b128238f3747854dbaf575a68fd80335d6e10855a1b77e9d17956f641fc8b20e/000085860006.jpg" /> <img width="2500" height="1671" width_o="2500" height_o="1671" data-src="https://freight.cargo.site/t/original/i/542ff3926dfa8885f55f33974f1a664447be934a180dd6a275a60182fc67e994/000085870016.jpg" data-mid="94457105" border="0" src="https://freight.cargo.site/w/1000/i/542ff3926dfa8885f55f33974f1a664447be934a180dd6a275a60182fc67e994/000085870016.jpg" /> <img width="1000" height="1496" width_o="1000" height_o="1496" data-src="https://freight.cargo.site/t/original/i/e23c85aa55f26eeb72f552d79714e92385e0ecd7f27b7665508d13534bb60314/000085870023.jpg" data-mid="94457113" border="0" src="https://freight.cargo.site/w/1000/i/e23c85aa55f26eeb72f552d79714e92385e0ecd7f27b7665508d13534bb60314/000085870023.jpg" /> <img width="1000" height="1496" width_o="1000" height_o="1496" data-src="https://freight.cargo.site/t/original/i/1c57d8df21d69358c3c01d877ce16bbf4432efe58e72b751cd33bc53a34acffd/000085890006.jpg" data-mid="94457114" border="0" src="https://freight.cargo.site/w/1000/i/1c57d8df21d69358c3c01d877ce16bbf4432efe58e72b751cd33bc53a34acffd/000085890006.jpg" /> <img width="2500" height="1671" width_o="2500" height_o="1671" data-src="https://freight.cargo.site/t/original/i/86c443ada3545975b048b367e49dee51d326bcb6fbf5511af37ba985aeea4826/000085890014.jpg" data-mid="94457115" border="0" src="https://freight.cargo.site/w/1000/i/86c443ada3545975b048b367e49dee51d326bcb6fbf5511af37ba985aeea4826/000085890014.jpg" /> <img width="1000" height="1496" width_o="1000" height_o="1496" data-src="https://freight.cargo.site/t/original/i/d604c39692dc5b28b8d91ee57e397fd0379925147c7e0bcb45e641bfb5b3ff0c/000085900033.jpg" data-mid="94457117" border="0" src="https://freight.cargo.site/w/1000/i/d604c39692dc5b28b8d91ee57e397fd0379925147c7e0bcb45e641bfb5b3ff0c/000085900033.jpg" /> <img width="2500" height="1671" width_o="2500" height_o="1671" data-src="https://freight.cargo.site/t/original/i/e1724e76753d0fc2b01ffeab1167ccc533d1a0aa188daa0ee1088bb5b972ad98/000085910003.jpg" data-mid="94457118" border="0" src="https://freight.cargo.site/w/1000/i/e1724e76753d0fc2b01ffeab1167ccc533d1a0aa188daa0ee1088bb5b972ad98/000085910003.jpg" /> <img width="2500" height="1671" width_o="2500" height_o="1671" data-src="https://freight.cargo.site/t/original/i/78932f3a0d54bde0c9ce8b19ac8efa881f184c47a51a31271062397f8efeeb6b/000085910009.jpg" data-mid="94457119" border="0" src="https://freight.cargo.site/w/1000/i/78932f3a0d54bde0c9ce8b19ac8efa881f184c47a51a31271062397f8efeeb6b/000085910009.jpg" /> <img width="1000" height="1496" width_o="1000" height_o="1496" data-src="https://freight.cargo.site/t/original/i/cff78d22415de247b6c085146482d3bc2144f60833e3938e62f78be5c6b37d57/000085920003.jpg" data-mid="94457120" border="0" src="https://freight.cargo.site/w/1000/i/cff78d22415de247b6c085146482d3bc2144f60833e3938e62f78be5c6b37d57/000085920003.jpg" /> <img width="2500" height="1671" width_o="2500" height_o="1671" data-src="https://freight.cargo.site/t/original/i/7e8a5a4670b21f7b01f4905c37461e21f0286cccd2b3ce7ed0cce4efa6e9d9b7/000085920029.jpg" data-mid="94457121" border="0" src="https://freight.cargo.site/w/1000/i/7e8a5a4670b21f7b01f4905c37461e21f0286cccd2b3ce7ed0cce4efa6e9d9b7/000085920029.jpg" /> <img width="2500" height="1671" width_o="2500" height_o="1671" data-src="https://freight.cargo.site/t/original/i/85c1cf5eb20bd2665519480b72f68f3da16cab8a4677afd3ccc346dfaf9219ea/000085930010.jpg" data-mid="94457122" border="0" src="https://freight.cargo.site/w/1000/i/85c1cf5eb20bd2665519480b72f68f3da16cab8a4677afd3ccc346dfaf9219ea/000085930010.jpg" /> <img width="2500" height="1671" width_o="2500" height_o="1671" data-src="https://freight.cargo.site/t/original/i/2694b0d685e7b5d7fef9aa6e34b47c116ac66dea47e9c7e663014ed1496c7aa8/000085930027.jpg" data-mid="94457123" border="0" src="https://freight.cargo.site/w/1000/i/2694b0d685e7b5d7fef9aa6e34b47c116ac66dea47e9c7e663014ed1496c7aa8/000085930027.jpg" /> You Mode — Ford https://tal.nyc/You-Mode-Ford Wed, 30 Nov 2022 16:25:32 +0000 Tal Shub https://tal.nyc/You-Mode-Ford Ford You Mode The iconic automaker was looking for a way to establish how owning a Ford, is more than just owning a vehicle. This required not only a new communication strategy, but a significant reorg of the company’s service operations and backend. We launched a centralized experience through a cohesive yet highly personalized platform called You Mode. Following the success of a pilot in key markets, the company&nbsp; continues to scale this strategy through Ford Owner Benefits. <img width="4000" height="2120" width_o="4000" height_o="2120" data-src="https://freight.cargo.site/t/original/i/7695c9076fd08c1836774f1a0c91690d0b1d9aaff052ca1c9c8687cb1a74a933/You-Mode-Cover.jpg" data-mid="200776500" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/7695c9076fd08c1836774f1a0c91690d0b1d9aaff052ca1c9c8687cb1a74a933/You-Mode-Cover.jpg" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/3d9390cc2ecd32398272525fb09c139e6d9c843163f7bdbb9bc2118482f855bf/Phone_Splash_v01.jpg" data-mid="171979141" border="0" data-scale="100" data-no-zoom src="https://freight.cargo.site/w/1000/i/3d9390cc2ecd32398272525fb09c139e6d9c843163f7bdbb9bc2118482f855bf/Phone_Splash_v01.jpg" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9628be37fdcf7ceecd6c39f6129d548ad97cd644f7d59b3af41a9a801c3f2409/Dot_Com.jpg" data-mid="201584561" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/9628be37fdcf7ceecd6c39f6129d548ad97cd644f7d59b3af41a9a801c3f2409/Dot_Com.jpg" /> <img width="3200" height="1600" width_o="3200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/9e54d10faf10dc4b2a7d313bed81bcf12a88928f150a895effdc3fa4ea5ee768/Email.jpg" data-mid="201591886" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/9e54d10faf10dc4b2a7d313bed81bcf12a88928f150a895effdc3fa4ea5ee768/Email.jpg" /> <img width="3122" height="1676" width_o="3122" height_o="1676" data-src="https://freight.cargo.site/t/original/i/9d68af8003ca5d1fcf181bf0f0743c8a0e26217570f0115c76ac5205a7f4de56/Ford_Capital_Markets_01.jpg" data-mid="197829570" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/9d68af8003ca5d1fcf181bf0f0743c8a0e26217570f0115c76ac5205a7f4de56/Ford_Capital_Markets_01.jpg" /> <img width="3122" height="1676" width_o="3122" height_o="1676" data-src="https://freight.cargo.site/t/original/i/6435b960a429a1abfdbe386fa48dcf8da9db0e583eb8fe5cf9bbe7d0d47d35aa/Ford_Capital_Markets_02.jpg" data-mid="197829571" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/6435b960a429a1abfdbe386fa48dcf8da9db0e583eb8fe5cf9bbe7d0d47d35aa/Ford_Capital_Markets_02.jpg" /> <img width="4000" height="2400" width_o="4000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/c71239b85a34934d98796e16c2ae5a7668ca4f35be3976e91395799069ae50e4/You_Mode_Lockup_Schematic_01.png" data-mid="171967217" border="0" src="https://freight.cargo.site/w/1000/i/c71239b85a34934d98796e16c2ae5a7668ca4f35be3976e91395799069ae50e4/You_Mode_Lockup_Schematic_01.png" /> <img width="4000" height="2400" width_o="4000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/557d0d4bed1a0f2c1ffbda507a800ee364f856e1f157cc2b5365cfd347a1e962/You_Mode_Lockup_Schematic_02.png" data-mid="171967218" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/557d0d4bed1a0f2c1ffbda507a800ee364f856e1f157cc2b5365cfd347a1e962/You_Mode_Lockup_Schematic_02.png" /> <img width="4000" height="2400" width_o="4000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/8209584a742e65f45f9890660581eadd271636db6cd887276abf60dafa3cf32b/You_Mode_Lockup_Schematic_03.png" data-mid="171967219" border="0" src="https://freight.cargo.site/w/1000/i/8209584a742e65f45f9890660581eadd271636db6cd887276abf60dafa3cf32b/You_Mode_Lockup_Schematic_03.png" /> <img width="4000" height="2400" width_o="4000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/765f99eca78b1581942a3335fd864012a80346aaf00a4210870fe32625c6a982/You_Mode_Lockup_Schematic_04.png" data-mid="171967220" border="0" src="https://freight.cargo.site/w/1000/i/765f99eca78b1581942a3335fd864012a80346aaf00a4210870fe32625c6a982/You_Mode_Lockup_Schematic_04.png" /> <img width="4000" height="2400" width_o="4000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/1ea2466080d77a0d19a5756caed4483ed469ef7d931c80b2dfbd02b84aff27f1/You_Mode_Lockup_Schematic_05.png" data-mid="171967221" border="0" src="https://freight.cargo.site/w/1000/i/1ea2466080d77a0d19a5756caed4483ed469ef7d931c80b2dfbd02b84aff27f1/You_Mode_Lockup_Schematic_05.png" /> <img width="4000" height="2400" width_o="4000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/50e70153923afc10d0a6c3367314853adefab692bdb7417c471e33724a7c70de/You_Mode_Lockup_Schematic_06.png" data-mid="171967222" border="0" src="https://freight.cargo.site/w/1000/i/50e70153923afc10d0a6c3367314853adefab692bdb7417c471e33724a7c70de/You_Mode_Lockup_Schematic_06.png" /> <img width="4000" height="2400" width_o="4000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/f47298dd06ab2fac03cef509054960d1011d84c6ac25b9d876d16aa077c5e371/You_Mode_Lockup_Schematic_07.png" data-mid="171967223" border="0" src="https://freight.cargo.site/w/1000/i/f47298dd06ab2fac03cef509054960d1011d84c6ac25b9d876d16aa077c5e371/You_Mode_Lockup_Schematic_07.png" /> <img width="4000" height="2400" width_o="4000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/b727722b85fbd2dbaa8befe00b7c8dfb112453f4399476376169c121dd95b925/You_Mode_Lockup_Schematic_08.png" data-mid="171967224" border="0" src="https://freight.cargo.site/w/1000/i/b727722b85fbd2dbaa8befe00b7c8dfb112453f4399476376169c121dd95b925/You_Mode_Lockup_Schematic_08.png" /> Samsung Pay — Samsung https://tal.nyc/Samsung-Pay-Samsung Tue, 05 Jan 2021 19:56:37 +0000 Tal Shub https://tal.nyc/Samsung-Pay-Samsung Samsung Pay When Apple and Google introduced their mobile payments, they were accepted in few locations. Then Samsung launched Samsung Pay with a revolutionary technology that makes it work just about anywhere—even at places that don’t know they take it. We anticipated that merchants would be surprised to see people paying with their phones. So we created a series of teaser spots that depict the type of reactions Samsung Pay users get when this mobile payment works at places that don’t take mobile payments. TV spots directed by JJ Adler at Tool. Then, on launch, we sent Hannibal Buress to the last place you’d think takes mobile payments to see if Samsung Pay works there. This set a huge precedent for users—soon, they were rushing to sign up and test the service everywhere, publicly wowing merchants and other shoppers. TV spot directed by Henry-Alex Rubin at Smuggler. <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/98722ad454723b4b9df87eae663bd5e8d14761f7ef2f9e2cdb4cc5a32c6b9235/Katz_2.gif" data-mid="94077986" border="0" src="https://freight.cargo.site/w/600/i/98722ad454723b4b9df87eae663bd5e8d14761f7ef2f9e2cdb4cc5a32c6b9235/Katz_2.gif" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/a1fce1d580422695e468568f56f19959913a84e5970158d5bd8f1b59c093a6e0/Katz_3.gif" data-mid="94077987" border="0" src="https://freight.cargo.site/w/600/i/a1fce1d580422695e468568f56f19959913a84e5970158d5bd8f1b59c093a6e0/Katz_3.gif" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/85c12a33920418f22d9b50370819f6ff7ff0edb0896fd6ba899c2ab8d608765c/Katz_1.gif" data-mid="94077985" border="0" src="https://freight.cargo.site/w/600/i/85c12a33920418f22d9b50370819f6ff7ff0edb0896fd6ba899c2ab8d608765c/Katz_1.gif" /> <img width="2560" height="1286" width_o="2560" height_o="1286" data-src="https://freight.cargo.site/t/original/i/f0642fae90c7e935263df1e90a957739ebafbbef4dd8da66d3db1e848a50e501/Social_v01.jpg" data-mid="94073357" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/f0642fae90c7e935263df1e90a957739ebafbbef4dd8da66d3db1e848a50e501/Social_v01.jpg" /> Out of home and digital media conveyed the simple benefit of Samsung Pay working everywhere. <img width="2600" height="1733" width_o="2600" height_o="1733" data-src="https://freight.cargo.site/t/original/i/1b688d2a13ed41a60c91cf6316cc6f43a03d3d40e14c604eba3a64db97fe4f6e/Iconic_OOH_1.jpg" data-mid="94073526" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/1b688d2a13ed41a60c91cf6316cc6f43a03d3d40e14c604eba3a64db97fe4f6e/Iconic_OOH_1.jpg" /> <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/8f614feb6435c3f23ace065af7f56c5c068fe8800de83d2ebbb9a307a343bb94/Iconic_OOH_2.jpg" data-mid="94073597" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/8f614feb6435c3f23ace065af7f56c5c068fe8800de83d2ebbb9a307a343bb94/Iconic_OOH_2.jpg" /> <img width="2600" height="1733" width_o="2600" height_o="1733" data-src="https://freight.cargo.site/t/original/i/3e479a29a70766d69b58e80b5cf55519fa67e23003d505a463ae12f015a78bd5/Iconic_OOH_3.jpg" data-mid="94073599" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/3e479a29a70766d69b58e80b5cf55519fa67e23003d505a463ae12f015a78bd5/Iconic_OOH_3.jpg" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/99256cc7f6fd2439c2c7f0d595fb08c608c321927850906903222c69bbfe8bdf/Iconic_OOH_4.jpg" data-mid="94073600" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/99256cc7f6fd2439c2c7f0d595fb08c608c321927850906903222c69bbfe8bdf/Iconic_OOH_4.jpg" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/09515f8992acf61477c85c305d6c5cfa1873efc15babce9a1de554508e44af08/Iconic_OOH_5.jpg" data-mid="94073601" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/09515f8992acf61477c85c305d6c5cfa1873efc15babce9a1de554508e44af08/Iconic_OOH_5.jpg" /> We created and maintained dozens of flexible, modular assets such as lifestyle and studio photography that were leveraged across all executions. Studio photography by Travis Rathbone. <img width="1920" height="1356" width_o="1920" height_o="1356" data-src="https://freight.cargo.site/t/original/i/563c909d96fe5b07b95c1c9c6a36f13c1f9cbee457da7ea04126554149cc8b93/Samsung_Pay_Hand_01.jpg" data-mid="94073860" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/563c909d96fe5b07b95c1c9c6a36f13c1f9cbee457da7ea04126554149cc8b93/Samsung_Pay_Hand_01.jpg" /> <img width="1920" height="1356" width_o="1920" height_o="1356" data-src="https://freight.cargo.site/t/original/i/4d218c55d63e396d1856a31504c2dd5fdbcd4fab3924cdf9e1ad630e616e70bd/Samsung_Pay_Hand_02.jpg" data-mid="94073866" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/4d218c55d63e396d1856a31504c2dd5fdbcd4fab3924cdf9e1ad630e616e70bd/Samsung_Pay_Hand_02.jpg" /> <img width="1920" height="1356" width_o="1920" height_o="1356" data-src="https://freight.cargo.site/t/original/i/2cc37c57f004845e7051163cec4a88c0e995776c10b416955e835e4fee6301b5/Samsung_Pay_Hand_03.jpg" data-mid="94073874" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/2cc37c57f004845e7051163cec4a88c0e995776c10b416955e835e4fee6301b5/Samsung_Pay_Hand_03.jpg" /> <img width="1920" height="1356" width_o="1920" height_o="1356" data-src="https://freight.cargo.site/t/original/i/fc2b055872783c42f84e26e9a14ef0ac3ad5b77cc1a1f05ec02ec41cb9e56fca/Samsung_Pay_Hand_04.jpg" data-mid="94073877" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/fc2b055872783c42f84e26e9a14ef0ac3ad5b77cc1a1f05ec02ec41cb9e56fca/Samsung_Pay_Hand_04.jpg" /> <img width="1920" height="1356" width_o="1920" height_o="1356" data-src="https://freight.cargo.site/t/original/i/e2605d74b95c9ef7c0bbb7a3963f45f2a5f4d98035c6ae9ae1c1bad39841d55b/Samsung_Pay_Hand_05.jpg" data-mid="94073882" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/e2605d74b95c9ef7c0bbb7a3963f45f2a5f4d98035c6ae9ae1c1bad39841d55b/Samsung_Pay_Hand_05.jpg" /> <img width="1920" height="1356" width_o="1920" height_o="1356" data-src="https://freight.cargo.site/t/original/i/2f7e7c6a1f3d551774d9919492b76559d432b8eca6cc2018a4053f2288bb8741/Samsung_Pay_Hand_07.jpg" data-mid="94073886" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/2f7e7c6a1f3d551774d9919492b76559d432b8eca6cc2018a4053f2288bb8741/Samsung_Pay_Hand_07.jpg" /> <img width="1920" height="1356" width_o="1920" height_o="1356" data-src="https://freight.cargo.site/t/original/i/8356a90fa72ec5adbd16efff4175112b55bf8178a78ce298c049208cf4f94053/Samsung_Pay_Hand_08.jpg" data-mid="94073887" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/8356a90fa72ec5adbd16efff4175112b55bf8178a78ce298c049208cf4f94053/Samsung_Pay_Hand_08.jpg" /> <img width="1920" height="1356" width_o="1920" height_o="1356" data-src="https://freight.cargo.site/t/original/i/e77d9654a187ed2493e6db61708981f2042530598509d21424f8336a90dcb1eb/Samsung_Pay_Hand_09.jpg" data-mid="94073888" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/e77d9654a187ed2493e6db61708981f2042530598509d21424f8336a90dcb1eb/Samsung_Pay_Hand_09.jpg" /> <img width="1920" height="1356" width_o="1920" height_o="1356" data-src="https://freight.cargo.site/t/original/i/f39a7f102fecc576daba1fc95fefa7ab9a8555aaecc5b06248edb2fd68f449e3/Samsung_Pay_Hand_06_rev.jpg" data-mid="94079346" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/f39a7f102fecc576daba1fc95fefa7ab9a8555aaecc5b06248edb2fd68f449e3/Samsung_Pay_Hand_06_rev.jpg" /> Within a few months, Samsung Pay’s superior coverage advantage was well established. More spots were released as new features rolled out. The inclusion of gift, membership and loyalty cards meant that you could finally turn your phone into your wallet. <img width="1719" height="1254" width_o="1719" height_o="1254" data-src="https://freight.cargo.site/t/original/i/4e0a7ae8a855b5fd4dcc7b59997c194ef9cf14cae606540fc30a0cf6231b23be/Phone_Cards.jpg" data-mid="147986107" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/4e0a7ae8a855b5fd4dcc7b59997c194ef9cf14cae606540fc30a0cf6231b23be/Phone_Cards.jpg" /> Samsung’s website provided more details such as the wide range of participating banks and comprehensive security features. <img width="2560" height="1284" width_o="2560" height_o="1284" data-src="https://freight.cargo.site/t/original/i/299266c29478b7ba3b02abf7830ef64966f147b01d27617a7cd47f9fbb27f20f/Samsung_Pay_Dotcom_1.jpg" data-mid="94075657" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/299266c29478b7ba3b02abf7830ef64966f147b01d27617a7cd47f9fbb27f20f/Samsung_Pay_Dotcom_1.jpg" /> <img width="2560" height="1284" width_o="2560" height_o="1284" data-src="https://freight.cargo.site/t/original/i/e7d17907e8b0d52dbd450e7c8296dff93a1c8bebed0720ae84fe23d0b9257754/Samsung_Pay_Dotcom_2.jpg" data-mid="94075660" border="0" src="https://freight.cargo.site/w/1000/i/e7d17907e8b0d52dbd450e7c8296dff93a1c8bebed0720ae84fe23d0b9257754/Samsung_Pay_Dotcom_2.jpg" /> <img width="2560" height="1284" width_o="2560" height_o="1284" data-src="https://freight.cargo.site/t/original/i/27cc542fffab15207e11e5ae3f6d5822ae02a0e44c4f199d395ef3fe01b8af2d/Samsung_Pay_Dotcom_3.jpg" data-mid="94075663" border="0" src="https://freight.cargo.site/w/1000/i/27cc542fffab15207e11e5ae3f6d5822ae02a0e44c4f199d395ef3fe01b8af2d/Samsung_Pay_Dotcom_3.jpg" /> <img width="2560" height="1284" width_o="2560" height_o="1284" data-src="https://freight.cargo.site/t/original/i/40a9de842c2910848137cd81c91c7b68de72456d60f052ce33ba3d463c5a7bcf/Samsung_Pay_Dotcom_4.jpg" data-mid="94075666" border="0" src="https://freight.cargo.site/w/1000/i/40a9de842c2910848137cd81c91c7b68de72456d60f052ce33ba3d463c5a7bcf/Samsung_Pay_Dotcom_4.jpg" /> We built a rewards program that incentivized users to form a habit around using Samsung Pay at more places. Working closely with the product and partnerships teams at Samsung, we came up with a distinct visual system that could be easily and consisntely implemented across channels, including the Samsung Pay app. <img width="2500" height="1697" width_o="2500" height_o="1697" data-src="https://freight.cargo.site/t/original/i/10e700ad150aa126259bd2df106974b1018003979fefd632142294f380f7670f/Rewards_KV.jpg" data-mid="94076272" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/10e700ad150aa126259bd2df106974b1018003979fefd632142294f380f7670f/Rewards_KV.jpg" /> <img width="2600" height="867" width_o="2600" height_o="867" data-src="https://freight.cargo.site/t/original/i/e745968ef1f4c817dd1ac6cba7338a229cc73b4530a0fb4d8355371ed0874bf7/Variations.jpg" data-mid="94076190" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/e745968ef1f4c817dd1ac6cba7338a229cc73b4530a0fb4d8355371ed0874bf7/Variations.jpg" /> <img width="2600" height="872" width_o="2600" height_o="872" data-src="https://freight.cargo.site/t/original/i/5bafd97ea4d46931bd9f0684b5487913465b840e0586c4113414cf222cef7964/Channels.jpg" data-mid="94076189" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/5bafd97ea4d46931bd9f0684b5487913465b840e0586c4113414cf222cef7964/Channels.jpg" /> Vision AI is Here — Samsung https://tal.nyc/Vision-AI-is-Here-Samsung Thu, 03 Apr 2025 03:00:21 +0000 Tal Shub https://tal.nyc/Vision-AI-is-Here-Samsung Samsung Vision AI As the #1 TV maker in the world for two decades, Samsung’s reputation in hardware innovation was unbeatable. But with competitors catching up with similar quality screens, the brand had to shift its communication emphasis to software innovation. That’s why in 2025 we declared a new era for the category, with the first global brand campaign to promote Samsung’s flagship AI TV lineup. Launch Film and TV spots directed by Samir Mallal at Creators Inc. <img width="4000" height="2000" width_o="4000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8979f3bfc24770870198e8414b3d30e0979ac7157ec0a3fdd720ee7b68007ad1/Social_Tile.jpg" data-mid="238598030" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/8979f3bfc24770870198e8414b3d30e0979ac7157ec0a3fdd720ee7b68007ad1/Social_Tile.jpg" /> <img width="4000" height="4000" width_o="4000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/6606cbb57d70bf4f4944183d65cdc54f68fcdbfe6bc1dcb619c179e53508609c/Live_Translate_Still.jpg" data-mid="238626086" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/6606cbb57d70bf4f4944183d65cdc54f68fcdbfe6bc1dcb619c179e53508609c/Live_Translate_Still.jpg" /> <img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/17d7df423d63c7b55a718e43d61a8c9e2a70b3d8bce4bc45b708f6c86fc00540/7_Years_Closeup.jpg" data-mid="231548104" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/17d7df423d63c7b55a718e43d61a8c9e2a70b3d8bce4bc45b708f6c86fc00540/7_Years_Closeup.jpg" /> Prior to a global rollout of the campaign, we created aniticipation and teased Vision AI during CES 2025. <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/1d00048be549c9e741cc3ae7dcfb2ea6e90d08e62d63a8fc8e773162fc2e8bde/Say_Goodbye_Teaser.jpg" data-mid="230484869" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/1d00048be549c9e741cc3ae7dcfb2ea6e90d08e62d63a8fc8e773162fc2e8bde/Say_Goodbye_Teaser.jpg" /> Teaser video directed by Billy Pols at ºelectriclime. <img width="2560" height="2560" width_o="2560" height_o="2560" data-src="https://freight.cargo.site/t/original/i/f3a53f1ace4c6d8ba285295b0ce5669999ed7d067e8604c6eee8232830ab554d/Samsung_Vision_AI_Remote.jpg" data-mid="237683593" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/f3a53f1ace4c6d8ba285295b0ce5669999ed7d067e8604c6eee8232830ab554d/Samsung_Vision_AI_Remote.jpg" /> <img width="2560" height="2560" width_o="2560" height_o="2560" data-src="https://freight.cargo.site/t/original/i/2166082444d88ee27ce8789c49e3ccbad1c5bedf012e26a6019cbeb8da22f9e4/Samsung_Vision_AI_Button.jpg" data-mid="237683592" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/2166082444d88ee27ce8789c49e3ccbad1c5bedf012e26a6019cbeb8da22f9e4/Samsung_Vision_AI_Button.jpg" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/272101f5b641eefd92fe55b47639cefd73782c88b9a7c54a664558db8bc6ac03/CES_Announcement.jpg" data-mid="231645032" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/272101f5b641eefd92fe55b47639cefd73782c88b9a7c54a664558db8bc6ac03/CES_Announcement.jpg" /> <img width="1380" height="1380" width_o="1380" height_o="1380" data-src="https://freight.cargo.site/t/original/i/38515adc80c68c422e42e3ee2465177a8cb8ddc2a1abdb727064976e3fe67a3d/CES_01.jpg" data-mid="238626513" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/38515adc80c68c422e42e3ee2465177a8cb8ddc2a1abdb727064976e3fe67a3d/CES_01.jpg" /> <img width="1380" height="1380" width_o="1380" height_o="1380" data-src="https://freight.cargo.site/t/original/i/0da095ce404e3913219dc3ae2827243011dbd42e2b1bc69b6728afefe812b453/CES_02.jpg" data-mid="238626514" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/0da095ce404e3913219dc3ae2827243011dbd42e2b1bc69b6728afefe812b453/CES_02.jpg" /> <img width="2400" height="1705" width_o="2400" height_o="1705" data-src="https://freight.cargo.site/t/original/i/cf5e277f73ed17656ae9d75c5153c5492b50005bce804d89461c5bacf9b99848/Samsung_Vision_AI_Eras_BTS.jpg" data-mid="238593904" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/cf5e277f73ed17656ae9d75c5153c5492b50005bce804d89461c5bacf9b99848/Samsung_Vision_AI_Eras_BTS.jpg" /> Buffalo Trace — Sazerac https://tal.nyc/Buffalo-Trace-Sazerac Wed, 23 Mar 2022 22:16:53 +0000 Tal Shub https://tal.nyc/Buffalo-Trace-Sazerac Sazerac Buffalo Trace For over 200 years, Buffalo Trace Distillery in Kentucky has produced some of the most celebrated bourbons in the world. But the one that bares their name hasn’t gotten much recognition. We revitalized the brand identity and created a campaign that positions Buffalo Trace as a premium bourbon — reviving the signature spirit of the oldest distillery in America. <img width="3000" height="1821" width_o="3000" height_o="1821" data-src="https://freight.cargo.site/t/original/i/e809aa6ac091983c5c9f7a8ace94c66925bf12abb95508e649018811e9e835d2/BT_Key_Wide.jpg" data-mid="143578250" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/e809aa6ac091983c5c9f7a8ace94c66925bf12abb95508e649018811e9e835d2/BT_Key_Wide.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/ea70a79881e22c655168954ce8fde8372ed16ece384be351fa8c64f81c10d91e/Great_Taste.jpg" data-mid="147259678" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/ea70a79881e22c655168954ce8fde8372ed16ece384be351fa8c64f81c10d91e/Great_Taste.jpg" /> <img width="2000" height="1153" width_o="2000" height_o="1153" data-src="https://freight.cargo.site/t/original/i/1b63715ea7ba1193396569d7f141c9246c125004ff5881f3a71a663cf82a8d1d/BT_POS.jpg" data-mid="147259327" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/1b63715ea7ba1193396569d7f141c9246c125004ff5881f3a71a663cf82a8d1d/BT_POS.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/4cc6ffa3ed9ee08fa255e1ba0c83ca8f7bfd34b8f8fae40d015c567c90a7cac6/Duty_Free.jpg" data-mid="147278004" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/4cc6ffa3ed9ee08fa255e1ba0c83ca8f7bfd34b8f8fae40d015c567c90a7cac6/Duty_Free.jpg" /> <img width="2560" height="1880" width_o="2560" height_o="1880" data-src="https://freight.cargo.site/t/original/i/a6eef5c05e36012d6b0b495f57a479e335a755e47f986ffd72873ccbe27d0c67/Buffalo_Trace_06.jpg" data-mid="141573484" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/a6eef5c05e36012d6b0b495f57a479e335a755e47f986ffd72873ccbe27d0c67/Buffalo_Trace_06.jpg" /><img width="2560" height="1880" width_o="2560" height_o="1880" data-src="https://freight.cargo.site/t/original/i/89f43c2873bccf5be2a0ad76b6588900621e6c552f592e4abb5e1b92ccd75c63/Buffalo_Trace_01.jpg" data-mid="141573478" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/89f43c2873bccf5be2a0ad76b6588900621e6c552f592e4abb5e1b92ccd75c63/Buffalo_Trace_01.jpg" /><img width="2560" height="1880" width_o="2560" height_o="1880" data-src="https://freight.cargo.site/t/original/i/2e7213c08c64f4407a4b70f05d89c94d7ebcb206c25d09812b3a777422a51a80/Buffalo_Trace_03.jpg" data-mid="141573480" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/2e7213c08c64f4407a4b70f05d89c94d7ebcb206c25d09812b3a777422a51a80/Buffalo_Trace_03.jpg" /><img width="2560" height="1880" width_o="2560" height_o="1880" data-src="https://freight.cargo.site/t/original/i/91ae1dc6018d3018fd01893fec3689fd65617c1a4e887c60381b6748d7e414db/Buffalo_Trace_04.jpg" data-mid="141573481" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/91ae1dc6018d3018fd01893fec3689fd65617c1a4e887c60381b6748d7e414db/Buffalo_Trace_04.jpg" /><img width="2560" height="1880" width_o="2560" height_o="1880" data-src="https://freight.cargo.site/t/original/i/17dc217ce0182af63246c1ad5c61887afc2722c0c3a9e4606fcb6b4494a6a677/Buffalo_Trace_05.jpg" data-mid="141573482" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/17dc217ce0182af63246c1ad5c61887afc2722c0c3a9e4606fcb6b4494a6a677/Buffalo_Trace_05.jpg" /><img width="2560" height="1880" width_o="2560" height_o="1880" data-src="https://freight.cargo.site/t/original/i/0c0097f65c9a400edc961475218d9b14db5aa7d11531b1effbc201d46fba782c/Buffalo_Trace_02.jpg" data-mid="141573479" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/0c0097f65c9a400edc961475218d9b14db5aa7d11531b1effbc201d46fba782c/Buffalo_Trace_02.jpg" /><img width="2560" height="1880" width_o="2560" height_o="1880" data-src="https://freight.cargo.site/t/original/i/eaa604e7a8dca12b3b3eda398aa3a204eabb910720e1b4e17f7f36914496837e/Buffalo_Trace_09.jpg" data-mid="141573487" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/eaa604e7a8dca12b3b3eda398aa3a204eabb910720e1b4e17f7f36914496837e/Buffalo_Trace_09.jpg" /><img width="2560" height="1880" width_o="2560" height_o="1880" data-src="https://freight.cargo.site/t/original/i/22069e73261c2e89c1d5ebfcea5b914b704e097fadc2affdc44440bee6d6fe47/Buffalo_Trace_08.jpg" data-mid="141573486" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/22069e73261c2e89c1d5ebfcea5b914b704e097fadc2affdc44440bee6d6fe47/Buffalo_Trace_08.jpg" /><img width="2560" height="1880" width_o="2560" height_o="1880" data-src="https://freight.cargo.site/t/original/i/c95364cb7350dec24435969af3a67549e716f6c702fc8d242df175a4648fe4f8/Buffalo_Trace_07.jpg" data-mid="141573485" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/c95364cb7350dec24435969af3a67549e716f6c702fc8d242df175a4648fe4f8/Buffalo_Trace_07.jpg" /> Inspired by the iconic torn label on the bottle, we built a design system that provides continuouty and flexibility. We kept the distinct brand colors while introducing transparency as visual motif that mimics the behavior of liquid and contributes to a softer palette.&nbsp; <img width="3500" height="3500" width_o="3500" height_o="3500" data-src="https://freight.cargo.site/t/original/i/3f6896a9b6377401390973e960298285b57f8bca3513cb810eba489f36c550a5/Tear_CU_02.jpg" data-mid="247585718" border="0" src="https://freight.cargo.site/w/1000/i/3f6896a9b6377401390973e960298285b57f8bca3513cb810eba489f36c550a5/Tear_CU_02.jpg" /> <img width="3500" height="3500" width_o="3500" height_o="3500" data-src="https://freight.cargo.site/t/original/i/efad3d0af81dacd54fc462fc910a3527987581d4c15ed52a25c5ae7f70cb6ac1/Tear_CU_01.jpg" data-mid="247585717" border="0" src="https://freight.cargo.site/w/1000/i/efad3d0af81dacd54fc462fc910a3527987581d4c15ed52a25c5ae7f70cb6ac1/Tear_CU_01.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/8018f730d3fe7f1b77f9d3d38525a4b79ccfd1b09f5d510c419feeed4ad891f3/Buffalo-Trace-Distillery-London-exterior.jpg" data-mid="247599708" border="0" src="https://freight.cargo.site/w/1000/i/8018f730d3fe7f1b77f9d3d38525a4b79ccfd1b09f5d510c419feeed4ad891f3/Buffalo-Trace-Distillery-London-exterior.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/7008dcf61a5fd9dc28958752d5e5a0c5cc61c490534b336c567ed2410305ac2b/Buffalo-Trace-Distillery-London-tastingroom2.jpg" data-mid="247599710" border="0" src="https://freight.cargo.site/w/1000/i/7008dcf61a5fd9dc28958752d5e5a0c5cc61c490534b336c567ed2410305ac2b/Buffalo-Trace-Distillery-London-tastingroom2.jpg" /> <img width="4096" height="4096" width_o="4096" height_o="4096" data-src="https://freight.cargo.site/t/original/i/1b246d239ddf4dbd4f3edd49894cf9ff414b3db7b37073945f1ce5a73eb7f4df/Perfectly_Untamed_Shirt.jpg" data-mid="247599860" border="0" src="https://freight.cargo.site/w/1000/i/1b246d239ddf4dbd4f3edd49894cf9ff414b3db7b37073945f1ce5a73eb7f4df/Perfectly_Untamed_Shirt.jpg" />